what happened to viathon bikes

3 - OP linked to the Walmart site, which had little information. 1600 is still not going to mitigate the way this bike rides, and that is maybe something some folks wouldnt be willing to compromise on at any price. Pinterest. Or at least, hasn't happened yet. Thanks for your site. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. By July, barely 90 days from its glitzy premiere, Viathon had announced via direct mail and on its website that it was dropping prices on all models by as much as $1,000 per bike, to as low as $1,998. Savvy consumers may baulk at the Walmart connections not just because of the value connotations but also the corporates reputation for poor labour relations but nor is Viathon a bike brand for the decal-focussed. The XX1 bike is around 21.5 pounds for a size M. The weight is competitive with other hardtail cross-country bikes in the same price range, and the price isnt wildly low. Returns only available to original purchaser. It was a carbon fiber frame, and it had DA, but on close inspection it was only DA only where the DA logo was prominent. Well I'm kinda torn here. For anyone familiar with the beer industry, this is like Anheuser-Busch creating Shocktop, not Anheuser-Busch buying Goose Island or Elysian. They are direct to consumer from the website, just like Canyon. It makes it a lot more difficult to invest in processes and equipment that can ultimately bring the cost down significantly. Maybe you don't, but I do. Climbing and racing bikes made of carbon are tough enough for tumbles and rough riding. Arkansas is also hosting several UCI events in the next few years including cyclocross WORLDS. I built the brand without them knowing about it at all, reveals Spinhirne-Martin. People talking about this being good for "the industry" have no idea what they're talking about. bike Two Walmart heirs, Tom and Steuart Walton, are themselves highly enthusiastic riders who have invested in cycling companieslike Allied Cycle Works and Rapha, and they directed the trailbuilding grants that have helped transformWalmarts home base of Bentonville, Arkansas, into a world-class mountain-bikingdestination. Of course, you can always install a nice, compliant carbon post. Viathon Bikes - Walmart.com. Bike MSRP vs. what people actually pay is a whole nother conversation. The pricing. "Of course, there was some backlash with the Walmart connection,'' said Mark Jordan, whose CrankTank marketing group staged the Viathon launch and was quoted in Yobbi's original article. The M.1 is the first mountain bike from Viathon, and from the sound of things, it won't be the last. Viathon Bicycles made waves at its launch earlier this year as a premium bike brand incubated under an unlikely source. Oct 2, 2019 by James Smurthwaite Viathon Bikes launched to surprise, confusion and intrigue back in April, offering high-end carbon XC hardtails despite links to Walmart. In effect, Viathon is a pop-up bike brand, and just as quickly as it has appeared it could just as easily disappear again, no skin off Walmarts very large nose. I'd be interested in something like this (depending on where I lived) but it would likely be a third or more mountain bike for me and that seems unlikely. bikes Some cyclists are extremely brand-loyal, willing to pay a premium for pride in heritage brands like Bianchi or Pinarello. Um that copper color scheme on the pre-order bikes is also quite loveleh. MTB, Black 648 3+ day shipping Best seller $91.14 16" Marvel Spider-Man Bike for Boys' by Huffy 435 Whole Foods sells the Yeti decals to place over 'Viathon'. Of course they will be. At the end of the day, we bike people live and work in a quirky, parochial and, more than occasionally, incestuous little industry, one with its own set of business realities. machines ect. Things have moved on. Maybe. Surprised it hasn't happened already or will it appear on tomorrow's front page! Viathon G.1 GRX 600 gravel bike review: Carbon at alloy pricing - CyclingTips. And other direct-to-consumer brands like Canyon have a big head start on Viathon in terms of reputation. A long wheelbase and dropped chainstay design supports wide rubber and rough riding conditions. Compare that to a top end World Cup dh bike at around 10-15k. The parts kits feature quality components from premium suppliers like Fizik, Hed, and Zipp, and the pricing is competitive with a number of brands. 12-speed, electronic shifting, handlebar diameter changes, four piston brakes, blah blah don't need. The initial feel is that of being a disjointed one- the front being very stiff while the back is not so much, at least on gravel. Since 1994 these are the words that continue to resonate within us. Dont squint at the pix, the forks face the right way. Lightweight carbon frames: Viathon bikes, including the Dura-Ace road bike, Ultegra model, R.1, and G.1 bikes, are crafted with durable, lightweight carbon frames to give you an edge over riders with heavier XC and mountain bikes. Walmart thinks so, and the retail juggernaut is betting its customers do too. The tires were Schwalbe Lugano which sell around $10 each. But when people saw these bikes here, it was like, 'Hey, these are real bikes! Hey Waltins: quit coming to aspen and stay in facking arkansas. Look for Viathon bikes online at ViathonBicycles.com in mid-May, and soon after at Walmart.com. As technical editor Dan Cavallari pointed out in our sister publication VeloNews, "Viathon ticks almost all the high-end boxes for a bike with a lower pricepoint. Y'all talk a big game about wanting more low-priced options but no one is out there actually buying them - I do P&A analysis for a bike distributors, I would know. No mention of gearing. DSA_CATEGORY:BIKES DSA_MARKETABLE_CATE All Viathon bikes come with a 2-year warranty. Wal-Mart shoppers are not going to spend 3-5 k for a bike! By signing up for email newsletters, you agree to GearJunkie's, Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to email a link to a friend (Opens in new window). The bikes are clean and simple, classy but without any fanfare. Walmart is the largest retailer for bikes in America by a good margin. Now with over twenty years under our belt we know more than ever how important the ride really is. Shoppers will have four build choices per model. Walmart (and the greater MTB community, tbh) would be better served by selling an aluminum hardtail trail bike w/ decent components, a dropper, and moderate/slack geometry that is trail ready out the door for $800-$1200 (a pricepoint unobtainable currently in the new bike market) so that new riders AND riders who are cash strapped have somewhere to get started that isn't going to fall apart on them after a few rides. i gave it a spin. Likewise, this doesn't mean that the UK will see high-end road and MTB bikes retailed from Walmart-owned Asda (not least because Walmart is off-loading Asda in a deal with Sainsbury's if the CMA allows it Prices of big brand quality mountain bikes jumped the shark years ago. Nowadays, a search for Viathon bikes on the Walmart website (see here, here and here) returns a notice that the item is no longer available; the image from the final link (also shown above) displays another brand and model entirely. Your email address will not be published. unless you can pay for it with your grocery bonuses / tickets that accumulated over a year after you forgot the card on your neighbors house after playing some domino. has lg fixed their compressor issues 2020. I read an article that estimates the bikes the top pro supercross riders use would cost somewhere in the range 100k-200k. The frame looks eerily similar to a China carbon frame I bought recently for $400 (frame and rigid fork). Hopefully the forks won't be on backwards. February edition of BikeBiz magazine now available, Pros perspective: Olly Wilkins on DMRs new ODub Bars, MTB clothing brand Dharco aims to expand in Europe, The top five jobs in the bike trade this week 3rd March, German custom bike brand Velo De Ville to launch in UK at The Cycle Show 2023, Ribble Cycles launches new collective of riders, Squire releases its first range of wearable cycle locks, SRAM releases new Force AXS groupset, developed for WorldTour pros. Now it has a toe in the high-end market and the chance to show that itscapable of making quality stuff. It can take 650b wheels with up to 2.1-inch tires, or 700c wheels with up to 51mm tires. Plus, Viathons graphics are a little bland, in my opinion, the pricing isnt so aggressive that its clearly better than bikes from established brands like Canyon or Giant (or Remot, for that matter), and the product marketing so far feels spare to the point that its pro forma. Another new direct-to-consumer brand, Remot, alsolaunched this week with far less buzz, despite being owned by American Bicycle Group, the holding company for established high-end brands Litespeed and Quintana Roo. Dave Rome Apr 2020. Oh that bike would make a good gift for my grandchild, so he stops playing mine craft and go outside a bit. I've bought many clothing items from them, trekking boots etc and I was perfectly happy with the price/quality ratio. And cost of owenership for the V10 is probably about the same as for a 450. I will also say again that for the extra money, a RedShift ShockStop stem cures that front end issue. Its a one-man Canyon, with Spinhirne-Martin sitting at his computer in San Bruno, California, bolting on expertise when he needs it. Its to do with the fact that you can get 200kg of world rounding desert crossing Yamaha Tenere T7 2019 for less than a lot of mtbs now. This is not meant to be in support or against Viathon or Walmart, but there's a few things people here are missing. Despite this pedigree, Tom and Steuart Walton had no hand in launching Viathon. No dropper on the GX spec? Shit, I'd probably buy one to beat up/lend out. The GVR is designed for the speed of race day and fast-paced action on pave and open fire road sections. If they add a similarly specced and priced short or mid travel fs bike, those things will sell like hot cakes. 'Box-store bike' takes on a whole new meaning as Walmart launches Viathonn, a private high-end cycling brand. They want tech, they want new features, they want new stuff. Your email address will not be published. The Viathon Lineup. Makes me think of the Walmart gaming pcs released a while back, which were so bad reviewers raised concerns about their safety, despite the presence name brand components. There are no whiz-bang spangles for instance, the MTB is a vanilla hardtail. Sign up today. If we stopped inventing new shit the whole circus might just collapse in on itself overnight. https://bikepacking.com/routes/arkansas-high-country-route-northwest-loop/. Complete builds start at $2,300, and top out at $3,500 for the gravel models and around $6,000 for the road and mountain bikes. Viathon is a start-up carbon bike brand with a difference. And 2 years ago, the company hired Zach Spinhirne-Martin, a senior buyer at CompetitiveCyclist.com. And failing. As we continue to build out the platform, we welcome other brands, said Spinhirne-Martin. This line of thinking reflects a massive gap In understanding about top line Mtb (for example s-works) and the stock YZ250. Viathon is for riders who appreciate uncontrived quality, demand craftsmanship but recognize value, who pedal for health yet savor the ride. Not everybody has great trail access, but almost everybody has access to dirt roads.. Viathon made a big splash when it announced its presence to the bicycle world back in April, leveraging the cost-efficiency muscle of its parent company, Walmart, into a line of carbon bikes that . Refunds can only be issued to your original payment method. So we have the greatest potential to reach a larger subset of the American population than any bike shop, or any other brand, he claims. We don't need a review. But if Viathon is going to have any real impact, its the next set of new bikes that will matter most. Viathon calls the full carbon frame optimized for light weight & efficient pedaling, claiming a frame weight of 870g a size 54 with all hardware. Sign up to receive GearJunkie content direct to your inbox. The bikes themselves, it was agreed, were competently designed and engineered, and marketed by respected industry professionals with big-brand credentials. When you're at this level, you may as well just buy direct from manufacturer through Aliexpress, They need to build a 130/140 travel trail bike for 2k with GX eagle then I am in lol. Its easier and faster for me to expand our bike offering online than it is to go into stores. Moosejaw now sells cycling gear on their website and has a retail bike shop in Birmingham, MI. But the bikes are neither crap nor cheap. In fact, the only example I can think of where a large outside brand has achieved even modest success is Dorel Industries, with its serial purchases of Pacific, Cannondale, Schwinn, GT and related brands. While you could swap to 650B wheels, and the bike can carry a front rack, there isnt a lot of versatility built in here beyond that. dont think people in the market for $2000-5000 bikes would even think to buy at Walmart let alone shoulder the stigma of owning a bike bought at Walmart. Viathon G1 Bike: At The Finish by Guitar Ted with Andy T. The Viathon G1 has been ridden a couple of months now by Andy T, and so we are ready to give the final verdict on this Walmart distributed bike. bicycles All the frames are carbon fiber, and the gravel and road models fit solidly within current design trends that prize features like disc brakes and clearance for wider tires. In the meantime, it seems Walmart isn't quite sure what they've created or who . The bikes look pretty good on paper, and the price points are very slim for what you get. Equipped with a SRAM XO1 Eagle drivetrain that shifts seamlessly, Stans 29 carbon wheels, and an FSA K-force carbon handlebar, this thing was designed to climb. Bikes cost more than motos, makes no sense at all. They knew about it prior to launch only because I happened to meet Steuart in our office in January so I was able to show him a couple of pictures. Crickets. They tasked a few well known bike designers with creating a new brand. Probably trying to compete with REI. Viathon will benefit from the supply side muscle of Walmart, it may even one day be sold in Walmart stores, but it wont ever market itself as offering Walmart bikes., Australian MTB lifestyle brand Dharco has officially opened its European subsidiary, and has plans to, The BikeBiz jobs board helped filled over 740 positions in 2022, and listings are still, German custom bike brand Velo De Ville is due to launch in the UK and, Ribble Cycles has just announced a new collective of sponsored ridings, competing across various disciplines., Historic lock brand Squire has launched its first range of wearable security equipment for the, SRAM has released the latest development in its Force AXS groupset, including a new shifter. Join Outside+ to get Outside magazine, access to exclusive content, 1,000s of training plans, and more. Managing editor Dean Yobbi told the story in BRAIN's May dead-trees issue and online as well. Department-store bikes look a lot better than they used to. The Viathon M.1 is available in three complete build kit options, starting at $2,400 USD. By running razor thin margins at insane volumes. For instance, TRP Sprye calipers are known for having a part in this issue with many other combinations due to the wider caliper designed to accommodate the dual moving pistons on that design. @roma258: It's a catch 22. WhatsApp. Very glad for your fair judgement and perspective. It has longer, slacker geometry than its road bike cousin and different tube shaping. Bayside Women's Cruiser Bike, Rose Gold 1385 Pickup 2-day shipping Best seller $648.00 Hyper Bicycles Electric Bicycle Pedal Assist Mountain, 26 In. Vitus Bikes offer an award winning range of Mountain Bikes, Road Bikes, Ebikes and more. (if they care about value, they'll go YT or Canyon, etc.). Call it a 'Walmart' bike if you must. Two many folks here getting a bit specific. Spinhirne-Martin doesnt need to fret about shipping: he outsources that to industry veteran Richard Wittenberg of Lucidity-Podium Marketing, who has been involved with in-house logistics for brands such as Ridley, Cannondale and Factor. However; on crushed rock and rough surfaces, the overly-stiff front fork can be a liability when it comes to rider comfort. Complete builds start at $2,300, and top out at $3,500 for the gravel models and around $6,000 for the road and mountain bikes. Spinhirne-Martin says Walmart is launching with the hardtail to fill in holes in what they already offer on the Walmart.com marketplace. It's well documented in various media outlets. Bike is not returnable if damaged or not fit for continued use (Please see Warranty and Crash Replacement policy) ", i wouldnt buy the mountain bike but their gravel offering is interesting for sure at 3k. Cue the cheap-crap jokes. I'll bet. this will fail big time not just a little. That makes sense. Get $1000 off Select Items ViathonBicycles.com w/ Coupon (Activate). Stock yz250 is a joke compared to what actual supercross athletes ride. But like you say: prices and perceptions of value vary. Good. what happened to viathon bikeshtml5 interactive animation. Does a rising tide lift all boats? The issue with Walmart isn't how the founders choose to spend their billions, but the effect that Walmart has on local economies. Tommaso Sentiero Gravel Bike, Shimano Claris Adventure Bike with Disc Brakes, Extra Wide Tires, Perfect for Road Or Dirt Trail Touring, Matte Black, Red Visit the Tommaso Store 60 ratings | 40 answered questions Price: $844.99 Color: Matte Black/Red Size: Select See more About this item Too many highly paid engineers on staff working on "advancements" that most riders never needed. Not a fan of Walmart. Yea 10k is a lot for a bike, but its also top tier in the Mtb world. the stigma of owning a bike bought at Walmart. They also have their own brands, among which there's their B-Twin brand of bikes and bike accessories brand. In 2017, Bonobos was sold to, you guessed it, Walmart. Press J to jump to the feed. Walmart's return policy is insane and the employees there generally DGAF. Thread starter nakman; Start date Apr 12, 2019; nakman Club Secretary . It's why car companies like BMW don't come out with a new 3-series every year, but more like every 7. 1600 Pearl St., Ste 300Boulder, CO 80302This website copyright 2023. 5G for Dura. The road bike is 200 grams lighter than the gravel bike, with more aggressive geometry, 28c tires, and a stiffer frame. And its not as though it was even that expensive to create, at least not in Walmart terms. Waiting for Whole Foods to offer MTBs. Correct that 74 million. Have your questions answered, get a virtual tour of our showroom, collect measurements, or talk about financing options. 207 Go to the shop Go to the shop. A slacker/longer hardtail in the Chameleon/Honzo mold, with carbon frame for $2k might get people looking. Dollar-for-dollar there are other carbon-framed high-end bikes out there that undercut the Viathon offerings. It turns out that Walmart bike buyers, as much as theyre dismissed or even ridiculed, include some passionate fans. its true, For everyone else. Andy T fitted the ShockStop stem and immediately felt the benefits. At least i know enough to tip my waitress. For now, no. Manufacturing costs vary inversely with manufacturing rate. The average person is a Walmart shopper, he says. can i return it after thrashing it for a season? Meanwhile, the Waltons have put Millions? Some of that is a function of the homogeneity of the modern bike-enthusiast business. Viathon is run as a digitally native vertical brand, a phrase coined by Andy Dunn, founder of US menswear brand Bonobos. The finishing kit and drive train on the G1 option of the Viathon gravel bike is decent and should be seen as a good value. I just pay the numbers. ruston city court hours; conventional tillage advantages and disadvantages; texas express lane payment; i can t pass the praxis core writing installing vinyl sheet flooring on wall . Its a night and day difference!, exclaimed Andy. The history of the bicycle business is, in one sense, a history of powerful outsiders coming in to teach us dumb yokels how things are done in the Big Leagues. All this went down in April and May of this year. The Viathon M.1 GX Eagle Carbon Mountain Bike is a mountain bike with a versatile design for better performance anywhere on the trails. One of the podcasts I listen to (maybe Singletracks?) Who am I kidding. Get 40% off Select Items ViathonBicycles.com w/ Coupon (Activate). Whole Foods kinda sells bikes through their shit parent company Amazon. Every single mountain bike I owned is used, unlike a motorcycle they should not depreciate as much (mileage) because there are few moving parts..I currently ride an RM Altitude MSRP $6k + tax however I bought it used and paid less then the cheapest Viathon bike!!! It does all those things a really good racing bike should do. The brand is starting with three models: the R1 road bike, the G1 gravel bike, and the M1 29er MTB. @I wonder how many ZX-6rs are produced and sold. That's a hell of alot of awesome MTB trails read about it here Do Steu and T-Dubs ride Viathons? $2000 is still steep for an entry level hardtail, especially without at 27.5+ option. And while low, Viathon pricing was at parity with any number of other name-brand carbon models, including Trek, Specialized, Cannondale and Canyon. How is the Walmart frame wroth 4x an ebay frame? Picked up a fishing pole and Razor scooter for my kid there recently. He employs six engineers and designers at his Toronto-based studio. Viathon is a start-up carbon bike brand with a difference. Walmart is hoping to entice customers to Viathon with a no-questions-asked return policy. Nope: while the bikes its offering look to be good quality and competitively priced, the reason that Viathons entry turned heads is whos behind it: Walmart. a buddy of mine, bought the g1 gravel bike to keep at his lakehouse (insert dentist joke, he's actually a cpa). If successful, Viathon can be rolled out widely, claimed Spinhirne-Martin. Without the curiousness of the Walmart link, I wouldnt even be writing about Viathon. Viathon bikes are not yet available, but appear set to retail through a direct to consumer model, rather than stocked in Walmart stores. The Club will ride Viathon's newly released carbon G.1 gravel bike and send a group of five Elite riders to key events like the Belgian Waffle Ride and Dirty Kanza, two of the most challenging gravel races in the world. Or assembled in store by Walmart employees???? Its almost impossible for Walmart to develop premium offerings with the Walmart name, which is synonymous with keen pricing and out-of-favour out-of-town malls. Now on to the final word on this carbon fiber crushed rock roller. On its own, Viathon strikes me as a modestly interesting enthusiast brand with some solid, value-oriented bikes that feature industry-standard design and technology. Both are well-qualified bike industry veterans, but its not a riveting founder story like, for instance, that ofAllied. Outside's long reads email newsletter features our strongest writing, most ambitious reporting, and award-winning storytelling about the outdoors. Posted Oct 2, 2019, We dentists don't shop at Walmart. Press question mark to learn the rest of the keyboard shortcuts, http://www.walmart.com/cp/viathon-bikes/8471299, https://www.viathonbicycles.com/products/road-bike-r1-105. First, this hardtail gets more than just the usual 100mm-travel fork. Its also important to note whats not in the current lineup: womens bikes, utility bikes, and e-bikes. (not sure exactly) into building up a mountain bike mecca in Bentonville, Arkansas. The load is transmitted through four large bearings and a large 19mm chunk of steel. Its a fine balance caused by the nature of disc brake calipers, front wheel spacing, hub flange spacing, and wheel design.

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