forced diversity in advertising

And third, inner city public school systems are often limited by teachers unions. African slavery existed well before the arrival of Europeans. First African Americans suffer from a 74% illegitimacy rate where about three out of every four children grow up without the love, discipline, and example of a father. Maile Keone, Listen Technologies Corporation, Using diversity as a strategy to sell more or to better appeal to your audience is exploitation and appropriation. This just goes along with whites are bad, blacks are good and Hispanics and Asians are non existent. I became republican for this reason. Your example is awfully specific. I am a somewhat older fellow, and looking back, single events and changes never seemed sinister. Its pure manipulation, and its done all the time with surveys and scientists (name your field) and poll numbers all for the express purpose of tricking us into throwing our weight behind whatever cause they The Powers That Be want pushed. The home security ads all show white male burglars. They now account for nearly 19 percent of the U.S. population, yet they are in nowhere near 19 percent of TV commercials. Isnt it just a little bit racist of advertisers to tell us that blacks and other people of color must walk, talk, dress and behave like white people, and partake in activities favored by whites, in order to be successful? as racists. And I see it clear as day and constantly find myself defending straight White men. If I had a DVR, I would tape the shows and fast forward right through them. T his report from ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time . When I graduated and applied for jobs in corporate America, everyone wanted diversity (read: straight white males need not apply). https://www.nbcdfw.com/news/local/diversity-in-commercials/76279/, Thanks, Robert. As long as you dont look white, in any way, no matter your race, then youre whats in all the ads now. A Diversity Report for the Advertising/Marketing Industry (2021) November 16, 2021. Do you think they diminish celebrating Ramadan because of the Christian minority? What would happen if brands and advertisers not only hired diverse casts of actors, but also created ads that recognized and respected our cultural differences, the unique things that make us special? If you look at some famous movies of the 80slike Back to the Future, the big blonde man is the bad guyBiff. The constant agitation created by brands, ad agencies and politicians and social-media crybabies and on and on and on is stressing people out, playing on anxieties, and ultimately, forming divisions among people and cracks in the culture. Im curious if people feel I am I wrong for stating this comment the way I did? I also notice that when there are white people in commercials with blacks very often the black people look good, trim, sharp, intelligent and the whites look scraggly, dorky, fat, dumpy. I doubt most have a problem with people of different backgrounds being represented. We the buying public are born with pretty good BS detectors. Thank you for putting into words what has been bothering me for the last two years. Portray those stories in your marketing. Consider that Luke Skywalker was 57. They see white erasure in western culture and wonder why. Someone should research who is actually creating these ads! Its happening already with companies like Disney and Netflix. Why is the white guy always the buffoon and the Hispanics (if they appear) always the low-level employee showing the rich black executive to her car? You are totally right and Im in the UK. The rich profit from the loss of our young. . Inclusion comes naturally when your company lives it. History shows that the Frankfurt School started all of this cultural Marxism by taking over academia, media and entertainment. Have you noticed, even the cartoon commercials contain black, interracial and gay people in them. Indeed we do. . Thanks for your input. Thanks for reading. You drive by every day and dont notice it. But again like me, their assets were all in their land. Why is this? It is self preservation! As the Cranky put it so well its obvious that people of color are simply plugged into white cultural settings. Buick It looks like the Garcias got a new car SO GROSS!! Has anyone else noticed the complete absence of blonde haired men in TV advertisements? They just walk in during broad daylight and take the hell whatever shit they want!! I never wanted to have a baby and wanted stuffed cats instead of dolls. Just an FYI. Those forces are not invisible, just flying under the general radar. It should be degrading them as it totally erases their culture and transforms them into white culture. So now, some black people are using their skin color to get their way and win the ghetto lotto. Corporations ran the world and kept people controlled with mindless TV as one mechanism. What people have a problem with is all the pandering thats taking place in the name of diversity. Except now, it appears to have gone beyond mere pandering. Any day, science will enable a human to have a litter of kittens. I cant help wonder if there isnt some political manipulation going on here. Are tv ads only meant to target black purchasers? The whole you have to be an activist or youre a racist deal is getting old. Its like a masturbatory fantasy for some people. Yes, changing channels and closing out of online ads are two ways of telling advertisers their ads dont interest you. Yes, being a blonde haired man, Ive noticed that too. Send him your thoughts. All rights reserved. So teaching your kids manners is racist now apparently. Is this some sort of mad over-correction from that year when someone noticed that there were no black actors or movies nominated for the Oscars? We wire-hanger-bodied, pasty, straight-haired girls need to get dressed, too. As with everything millennial, there is a gross lack of maturity, knowledge and understanding when it comes to the real, living 3D world. https://fox59.com/business/press-releases/ein-presswire/606081233/extreme-reach-study-finds-increase-in-percent-of-white-people-seen-and-male-voices-heard-in-video-ad-creative-in-2022/. They dont and they shouldnt. But to look at these commercials youd think that 90% of the country was black and theyre only casting commercials to reflect the demographics. . I live in Saint Louis. I believe youre right on the money from your refusal to use Google services all the way through to your predictions for the end of the dollar. Its okay to say what you really think, even if they would have you believe otherwise. Off the subject but There needs to be set a new standard for the determination of male and female. Very well said! Like with so many things in life the pendulem has over swung in an effort to correct an issue. The contrast between todays media and the real world is truly striking. First they went after the church, then it was the nuclear family and now it is men in general- all to be replaced by the State according to the edicts of the long march through our institutions begun by the Frankfurt School. Actually, it was breakfast cereal companies who, 100 years ago, propagandized breakfast as the most important meal of the day. Black men in commercials are all very handsome, tall, athletic, and competent. Too bad theres no cancellation button for commercials! However, the. Yes, but if that group is grossly over represented in commercials, then white folk may think -hey, they be don ok now!..and we tknow their not. I just want to know where are all these Black men that spend their days doing laundry, washing floors and cooking. In Europe they didnt have a problem with a blonde male lead who was strong-looking. Not cancel culture. Again, if you want to represent society as it exists knock yourself out but dont try to socially engineer us! Thanks for sharing your comment and Im glad you liked the post. I could not agree more with what you have written. Its true. lol. Now everywhere I turn in commercials, I hear the copy saying everyone, all together, we, inclusive This breaks the irrefutable law in branding that you can not be all things to all peopleever. Me, I think Ive just hit a personal milestone. And lastly, the attack on white males in commercials has been going on for years. I was brought up to love everyone, but enough of these commercials. Period. In the meantime, theyre all probably laughing themselves silly watching race-obsessed white people trip all over themselves to make commercials that make white people feel less guilty about being white. Gay couples have no business in shows aimed at three year olds. Maybe sell your TV and use the proceeds to buy some extra fuel and food (and alcohol!) If a white person says white power you would im be labeled a racist mainly because hate groups have wrongly kidnapped the term. GIVE YOUR HOME WHEN YOU DIE TO A BLACK PERSON, I read. I call it Clown World and were all living in it. This is not realistic or representative. I understand what my staff is going through; I dont have to conduct research studies. Were being lied to on an epic scale and if you look at who is in on it there are not a lot of other possible explanations. CBS has publicly stated that its reality shows will feature 50% non-white participants. I kept scrolling and scrolling until it felt like I was inside The Truman Show and the producers were playing some kind of weird joke on me to see how I would react. This is mostly what the alien sees on tv, so it must be true. Im not watching and Im not buying. Literally every piece of entertainment or advertisement follows the same formula. Does it matter to them? You are so right! It's never a mixture of an Asian, Indian, Hispanic, Middle eastern men or women in any of these interracial relationships. https://en.wikipedia.org/wiki/Father We are headed in the same direction. These companies are so worried that their Hispandering will all be wasted if someone doesnt realize that the people in the commercial are Latino that they have to yell out loud to consumers : Look, we care about Latinos, too!. Might you be the same Anonymous that authored American Divorce? Check out a video of one brazen robbery here: https://nypost.com/2021/06/17/thieves-now-mock-the-rule-of-law-in-progressive-cities-like-san-francisco/. Even against Mr. Fuckerberg, who, at the very least, deserves an Atomic Wedgie the likes of which he hasnt seen since high school. It reminds me of an episode on the series Community in which the college mascot wore a tan jumpsuit that covered it head to toe because of the hype about college mascots offending people we will soon have a neutral society, everyone will be light brown. I have boycotted every company pushing the propaganda. Together, the masculine and feminine complement one another in ways that only nature could have devised. You pretty much have to go to the outdoors/hunting/fishing channels for that. How I would love to sit down with you and talk about all of this. I plan on leaving the USA, if my husband and I have kids I dont see a promising future here for White children. Rachel Montague, Gourmet Services, Inc. Its all well and good to proclaim a desire for diversity, but companies need to be careful they arent treating it flippantly, because their audience will see right through it. Take a look at LinkedIn or anywhere else you see digital or print adverts and its predominantly black females. It is actually quite embarrassing. wowi mean, ZING! Should we start shutting down and burning down communities to highlight this fact? Thats a great point, WonderWoman. Use Brave browser instead of Google; get off Facebook; find an alternative to Twitter. . Certainly, hockey is expensive. We finally got respect form America years ago, we got gay marriage legalized and now these crazy people want to groom children in the schools??? Shame on me. There are those of us on the left who are also fed up with the not so veiled attempt by the Uber-left to vilify and demonize white males. Instilling diversity as a value and solidifying it through an appropriate vision and mission statement will ensure that its imbued in a companys ethos. I'f I'd e. That is one of the strongest bonds in human society but you rarely see it in commercials. He also often had female villainsthe worst thing as a villain in a Disney film was the evil mother. Theyre just trying to make them appear as white families. I feel that pushing this agenda has given the blacks an over inflated sense of self worthin that instead of taking a productive place in American society it has just emboldened them (blacks) to riot, burn, smash and grab, accost, push people into train tracks, attack people on the street, carjack, murder, and a myriad of other crimes and not be punished for it. You are exactly right that advertisers are concerned about violence and how loud they are, that explains why the majority of commercials are full of black people and not anywhere near as many Hispanics/Asians. But nothing will change the culture until it happens from within. So now, the police officers are going to jail for doing their jobs and the they are erecting statues to honor the wonderful THUGS that resist arrest and the thugs families are winning the ghetto lottery. Feminized males are in. As a marketer, I understand that maybe advertisers are trying to reach new customer groups. You are also correct that it is almost impossible to boycott all of these companies. But even worse is what went on before, during, and after the three matches Serena Williams played. Come on men! The other problem is that all of these ads showing black people arent really representative of black people at all. Does that represent the true numbers of passengers or the target for airline passengers? And this blantant overrepresentation is not limited to TV commercials. The Adweek article tries to spin this discrepancy by moving the goal posts to talk about the global population (of which Muslims make up about 25 percent), but by the time the reader gets there, the agenda is already clear. Why has the Asian community done so well in America and the blacks have not? Now I cant tune out. There are very few ads that are unique in some way, interesting, relatable, maybe even make me laugh and actually highlight the friggin product. If Im watching TV, and there are, say seven commercials on before another, often annoying, show promo during the long commercial break, six out of the seven commercials have black people, or mixed couples. Advertisers are trying to focus more on diversity DEI roles increased 113% across industries from 2015 to 2020, but many DEI roles in advertising are functions of human resources. Avoiding them is not racism. If we are somehow suddenly expecting the world of advertising to be fair, balanced, and perfectly representing the ugly masses.. well, thats not going to happen and never has. Thats captain vanilla. Id love nothing more than schooling all those like him. Yell and stomp enough, youll get your way. Look at the movies now. I just dont think theyre really selling products anymore. (Thats got to be by far the most unrealistic thing Ive seen all day. Its so common that you just eat your breakfast and go hm why dont those people in those neighborhoods do something about that? Why is that the right decision for CBS, audience or sponsors? Criminally inclined blacks dont burgle anymore. There is no need for this lopsided depiction of blacks in ads and on tv. Being Ethical. I find all this whining about representation laughable; Im half Mexican and Syrian and Filipino on the other side.where was my representation when I was a kid? colorful. Sadly, I think you are largely correct. In other words they are literally destroying their markets slowly while thinking they are getting the upper hand and the last word in their agenda thats fueled deep down by fear, anger and pain. What I will never understand is this desire for some gay people to tell the whole damn world that they are gay!! Its not the people who create these situations, people on their own will work out their problems, Governments are usually the problem, they keep people stirred up in order to justify their existence. Television is a tool used to brainwash people to believe that certain races of people are superior to others. Once Tom Cruise and Brad Pitt have made their exits, I can almost promise you White male representation as the main leads will be over forever. I cry for the state of America these days because as previously posted, I date back to much better days. https://www.milleradagency.com/about/miller-crew/erik-radle/. Its really sad that we have losers that have to use Hitler to view their position, But I guess its okay to complain about too many white people in Acadamy Awards, Well it is based on talent and not skin color #liberalismisamentalillness. . Do you actually expect TV commercials to accurately represent life? Edit: Its six months later and the media still isnt done blaming the car: I am so disgusted by the the portrayal of feminized males in the media (and frankly their actual existence in real life) today. Yet, today its getting to the point where the average family in a TV commercial will soon consist of a black man, a white woman, and their two Chinese kids. Lately even the truck commercials feature females with men nowhere to be seen. On occasion, I myself have heard black people admit that their fellow blacks purposely behave counter-culturally to whites. Brave white men fight and win wars defending freedoms but the woke in hollywood abuses that freedom and shuts them out and replaces them with blacks and asians. If you dont like what youre seeing from the brands that want your business, the best way to let them know is to contact them and tell them how you feel. Advertisers are 'trying too hard' to demonstrate diversity | Daily Mail Online Channel 4 YouGov poll looked at representation of BAME and LGBT communities Broadcaster claims that brands are. Marija Zivanovic-Smith, NCR Corporation, 2. Civil discourse, along with shades of gray, subtly and moderation are in short supply and disappearing fast. I think it is truly disgusting these people think that theyre going to sell us this trivial crap that theyre promoting? I started to wonder why the vast majority of mixed relationships in ads were black male-white female and not the other way around. So true in todays canceled culture world..maybe lets cancel the commercials too. What exactly do you mean? They are a reflection of a small fraction of modern America which is being conspicuously amplified to unrealistic proportions. Blacks are mayors of major cities, police chiefs, generals in the army, admirals in the navy, and generals in the air force. The culture is rife with this stuff now . Yes, everything has to have an urban feel to it now, as if that is something to aspire to. Clearly, the activists behind this type of propaganda are not, and will never be, content to just live their lives and leave everyone else alone. Photos courtesy of the individual members. Just last week, I read an article about how Hollywoods woke movie-makers are starting to notice that their films are bombing. Glad you found us, Kristen. Liberals. Personally I dont know of any white people that held a gun to any of their heads and kept them from going to school or getting a job. Which speaks directly to your point about this country and society being dramatically different than they were 60 years ago. Im talking about the new discrimination against whites, men, Christians and women, if we include all of the trans males that are now invading womens rest rooms, womens sports, and every other area traditionally held by biological females. I am amazed that the conversation of this topic has been started. Healthy minds recognize differences like this and it niggles away at us because it just doesnt track. The blatant portrayal that the white woman has washed her hands of the white man is wrong and must not continue. Its becoming like the Soviet Union where art creation was greatly restricted to party members and those who followed the narrow political agenda. Explore ANA products, services, and unique marketing insights by your area of interest. So advertising does no good to the advertisers because I flip through all these commercials and TV shows. Luxury cars over index with white customers, so feature mostly whites in those ads. Frankly I have NO idea what to do about this, EXCEPT ALERT THE MEDIA so those folk DONATING to these organizations WILL NOT HAVE MILLIONS of $$ and in some cases (BLM) 100s of MILLIONS. It is time to stop pandering to the blacks and instead push them toward taking their place in America as productive Americans who contribute to society instead of taking from it. Second, most of these kids grow up in drug infested high crime urban areas historically governed by corrupt politicians. Sadly I feel like the shooting in Buffalo is just the beginning. We are all human beings with different cultural differences which are good for all. . And the viewers are being insulted. Just as we did in 2018, 2019, and 2020, three ANA studies help provide an understanding of diversity at ANA member companies: This work is an important initiative for the Society and Sustainability priority of the ANA Growth Agenda, which provides a compass for the industry to leverage marketing as a sustainable growth driver. The other challenge is if you say anything negative about misrepresentation in advertising, you are accused of being a racist. Looks like I have missed nothing of importance in the last thirty years. In fact, according to this survey from YouGovAmerica, Muslims account for just 1 percent of the U.S. population. But this is not happening just in commercials, look at all media. They dont care about anyone else. And I am married to a black woman, so its not like I am against it, but it has gotten way past ridiculous at this point. But I think its gonna work as badly as forced school bussing did in the 60s and 70s. For example, Sprite is popular with blacks and has been since the 90s when the companys marketing tapped into hip-hop and sports culture. (Another is what Disney has done with the Star Wars franchise in erasing male leads.) In fact, 67% agree that it is important that the companies they buy from celebrate diversity of all kinds. Its gotten so bad that I mute commercials, look the other way, or change the channel now.

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