did rebel yell bourbon change its name

Whether youre sipping it neat or mixing it in with your favorite cocktail, Rebel Yell 100 bourbon is the perfect whiskey for any occasion. You caved! All Rebel Yell packaging has been updated toproduce a robust, uniform shelf presence forthe entire brand family. It works just fine in a mixed drink and actually is palatable on the rocks. This product is available only in our gift shop, and it may not always be available in a particular size. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. I've got a few atop my fridge, one small batch and 2 bourbons 500 bucks for the lot. I've heard the 10-yr is the same juice from the Old Fitz decanters. By Even though I cant think of a past event where anyone was upset or protested, it could happen. It was taken up successively and passed around to our front, along our right and in behind us again, until it seemed almost to have got to the point whence it started. With that effort, the price has went up a bit, too. It might not be an everyday sipper. Consider this similar product. This is just a (smart) calculation by a company looking to avoid a potential PR crisis which these days comes fast, often, and from ever angle. Its the same recipe as the distillerys standard 80-proof expression, just bottled at a higher ABV. Rebel Yell was a term used to describe the battle cry of the confederate army. Confederate Defeat Re-examined". Then arose that do-or-die expression, that maniacal maelstrom of sound; that penetrating, rasping, shrieking, blood-curdling noise that could be heard for miles and whose volume reached the heavenssuch an expression as never yet came from the throats of sane men, but from men whom the seething blast of an imaginary hell would not check while the sound lasted. Thanks for subscribing and watch for your first newsletter soon! [2] One description says it was a cross between an "Indian whoop and wolf-howl". "[4] The Library of Congress has a film from the 1930s of a dozen or so veterans performing the yell individually and as a group. In addition to the flagship Rebel Bourbon, there are multiple line extensions to the Rebel Yell bourbon family. In addition to focusing on tradition while producing whiskey in a unique way, this distillery is known for its distinctive style of bourbon. The finish is long, warm and interesting in that a touch of spiciness, not present in the palette, comes into play. Without fail, it was Yellowstone or Rebel Yell. Why did they HAVE to choose such a name in the first place? BrokeCal, When compared to other whiskeys, a few drops of Bourbon can be perceived as being a little hot in a glass or a bucket. "He didn't bottle a great deal of it, and several years later, four or five years later he sold the brand to the Southern Comfort people, and they never used it. The name, Rebel Yell, was nothing more than a nod to the regions history by a multi-park company trying to be relevant to Virginians. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. For most of its existence, Luxco was a non-distillery producer or NDP which meant they did not own a distillery. It was becoming my go to, especially for its price point. It's those quiet rebels you really have to worry about. Other brands produced by Luxco include Ezra Brooks, David Nicholson and Blood Oath. Partners & Sponsors At the Battle of Killiecrankie "Dundee and the Chiefs chose to employ perhaps the most effective pre-battle weapon in the traditional (highland) arsenal the eerie and disconcerting howl,"[7] also "The terror was heightened by their wild plaided appearance and the distinctive war-cry of the Gael a high, savage whooping sound "[8], A final explanation, with special reference to the rebel yells uttered by the Army of Northern Virginia is that the rebel yell was partly adapted from the specialized cries used by men experienced in fox hunting. Weller. While the connection to the Civil War was obvious, the name never bothered me. Rebel Yell Launches New Look for Brand Lineup | Kentucky Bourbon Trail Download the Kentucky Bourbon Trail Distillery Map Download Now Join Our Newsletter Mailing List Fields marked with an * are required First Name * Last Name * Email * If you are a human seeing this field, please leave it empty. Rebel Yell whiskey was mashed, distilled and barreled at another facility. If youre looking for a bourbon thats sure to get you noticed, rebel yell is the way to go. Do you wish theyd keep the name. At last it grew too dark to fight. They were trying to distance themselves from that heritage because its becoming less an less accepted. Rebel Yell is a brand of Kentucky straight bourbon whiskey produced by the Luxco distillery. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. But I wouldnt protest the park or refuse to ever return there again, thats an overly extreme reaction. The brand was likely named after the Confederate battle cry, which was popular during the Civil War. Sidney Lanier, the poet and Confederate veteran, described his unit's yell as "a single long cry as from the leader of a pack of hounds."[9]. Alcohol: 50%. But as far as affordable bourbon options, Rebel whiskey offers a great learning opportunity. NDPs dont often disclose the source whiskey for their brands. By adding the new capsule closure with hints of silver and updating the label with bolder lettering, the new Rebel Yell look aligns with the brand attitude, said Eric Winter, whiskey brand manager at Luxco, in a prepared statement. TheBand of Rebels program will be revampedand refreshed to coincide with the launches. Is Rebel Bourbon good whiskey? This may be one of the most underappreciated wheated bourbons available. The wheated bourbon is known for its smooth-sipping and sweeter, softer taste. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. Then, they considered the potential blow-back against a name change versus the size of the parks visitor-base that wouldnt care or would even support the move. Part of Rebel Yells rebranding effort was to market itself to more than just the south, where the whiskey was originally exclusively sold. The most notable thing about Rebel Bourbon is their use of wheat. [6], Another claim is that it derived from the screams traditionally made by Irish and Scottish Highlanders when they made a Highland charge during battle. It is high-proof and made from corn. Now, if you havent heard of Rebel Bourbon, you may now it as its previous name Rebel Yell. As the Scotch Addict points out, NAS makes it easier for whiskey producers to create what they want to create. Hit it on the desktop version of the site. Its cheap and low quality but wholly drinkable. One, from a 1938 newsreel documenting the 75th anniversary of the Battle of Gettysburg, documents several Confederate veterans performing the yell as a high-pitched "Wa-woo-woohoo, wa-woo woohoo. MEET OUR Extended family. It paragons description, that yell! "Rebel Yell will always be Rebel Yell. How it starts deep and ends high, how it rises into three increasing crescendos and breaks with a command of battle. I dont remember ever seeing any historical theming or educational features. ago One last piece of news from the Kentucky distilleryRebel Yell 10 Year Single Barrel, which debuted back in 2016, will be available in a 2,600-bottle run this year. Units were nicknamed for their apparent ability to yell during battle. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. Saint_Thomas_More 2 yr. ago After a couple weeks of it not being restocked, I up and asked the clerk if they just weren't stocking it at that store (the one closest to me was a bit smaller than others around town) and I just wondered if I needed to go to a different store, but he looked it up and apparently they could no longer order it. Getting a little punchy here, down in the DeepSouth . I find 'Yell' quite offensive. We traveled all the way from our home in the Virgin Islands so they could experience the rides I loved as a kid growing up in DC in the 1980s. The yell has also been described as similar to Native American cries. The film version, by contrast, has the yell sounding as a high-pitched "yay-hoo" repeated several times in rapid succession. Luxco is a leading producer of distilled spirits in the United States, and its products are distributed in more than 50 countries. While he had no prior knowledge of whiskey, he did have some experience. Recently, the brand dropped the word Yell from the name, which means that you may currently find bottles with either Rebel Yell or Rebel Bourbon on shelves. The brand was established after Prohibition in the 1940's. While I wouldnt necessarily want to buy a bottle at either price point, it makes much more sense at $13. Just like the Big Lot Stunt Coaster is still Italian Job, the Crypt is still Tomb Raider, Drop Tower is still Drop Zone, the Racer75 will always be THE REBEL YELL! Bourbon aficionados may consider the whiskey a little hot when tasted neat in or in a snifter. Not sure why it shows the old one on mobile. Just went to Kings Dominion with my 7 and 9 year old sons. Yeah, Oh im sorry for being an activist SJW hybrid, Racer 75 is a stupid name and not catchy, Apple Zapple is catchy but not Racer 75 Kings Islands Racer is catchy because it is simple. So, lets take a look at this old timer and see whats in that bottle. After that I casually asked at a few others stores and apparently it's the same all over town. The rebel yell was a battle cry used by Confederate soldiers during the American Civil War. The Rebel Yell name was inspired by the Confederate Armys use of the word during the Civil War to target markets in the South. sberto 2 yr. ago It's up to the distributor in your state. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. WorldSeries2021 6 mo. Confederate soldiers may have imitated or learned the yell from Native Americans. Cookie Notice EXPLORE WHISKEY REBELLIOUS REMIXES Spring Manhattan Bourbon-Amaro Highball Elderflower Smash SEE ALL COCKTAILS The new Rebel Yell look (image via Luxco). You know that, right? Wed pool our money, and this guys brother would grab a cheapbottle of whiskey for us. It is what it is. General Thomas Jonathan Stonewall Jackson's assault at Henry House Hill. More than 150 yearslater, Rebel Yell is bridging the gap betweenits proud heritage and modern times to honorthe universal spirit of rebellion that lives onin each of us. It started with a new bottle design and a new marketing campaign. That was the only ride from when the park opened that had never changed and now this I guess we will start going to Bush Gardens from now on! But for a while, it was common knowledge the main supplier was Heaven Hill. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. I live in Alaska, by the way. A burst of sweet corn erupts from my Glencairn glass before giving way to vanilla, warm . Although the recipe for the whiskey dates back to 1849, the Rebel Yell brand was registered in 1936. It was meant to target markets in the South, and the Rebel Yell name harkened to the Confederate Army during the Civil War. In the glass, Rebel Yell Bourbon Whiskey is the color of old gold with a light-golden hue and moderate legs at 80-proof. Caramel, citrus peel and baking spice flavors of cinnamon, nutmeg and vanilla. . Sometime around 1950, Charles R. Farnsley (former Louisville mayor) had the idea to create the "Rebel Yell" brand to celebrate the 100th anniversary of Weller bourbon. Oddly the 10 year picture on that site still says Rebel Yell. I am curious why the rebranding. The original recipe for Rebel Yell Bourbon was introduced in 1849 at the Stitzel-Weller distillery, known for using wheat in replacement of rye in the mashbill. The Lux Row facility has seven barrel warehouses, each with a 20,000 barrel capacity. "I could hear the sound of shots from the direction of Hickory Point, accompanied at intervals by fierce yells," remembered Reeder. It mutes most of the flavors, but it also dilutes the strong alcohol aroma and taste. I was told it was possible they were no longer making it. Has something happened to them, or is my state just not able to get it anymore. Privacy Policy. The yell has often been linked to Native American cries. For more than 150 years, Rebel Bourbon has been bridging the gap between its proud heritage and modern tastes to honor the rebel spirit that lives in each of us. Distillery: Lux Row (likely sourced from Heaven Hill) Type & Region: Bourbon, Kentucky, USA. Blending rye and bourbon creates unimpressive results, and while it has some merits, no one is missing out on much by not . He recounts the story of an old Confederate veteran invited to speak before a ladies' society dinner. Luxco opened their distillery, Lux Row Distillers, in 2018, so they may begin distilling their own whiskey for Rebel Bourbon. These bottles may appeal to those looking for a private-label wheated bourbon experience. As a result, to avoid further confusion, we used the names interchangeably throughout this post. The original time-honored recipe is steeped in charred oak barrels for ten years to produce a unique flavor profile. Idol got the idea to name the album "Rebel Yell" after attending a party with The Rolling Stones. It no longer contains The Deep South written on the bottle, and they dropped Yell from the brand. Rebel Bourbon is a decent intro into wheated bourbon, however. Its a decade old recipe that was painstakingly aged in charred oak barrels to create a distinct flavor profile for each batch. He explained on VH1 Storytellers that people were drinking "Rebel Yell" bourbon and thought that would be a great title for an album. He found two historical recordings of two different soldiers from two different states (North Carolina infantry, and Virginia cavalry), and he claims they sound nearly identical. Our traditional 80 proof Rebel Yell is an approachable bourbon, softer on the palate than the new 100 proof Rebel Yell, which brings a bit more bite in the finish, said head distiller John Rempe. We talk about bourbon, rye, or any American whiskey here (yes, even Jack). Even though you can definitely find some on Kings Dominions Facebook page. We have to know and understand it in order for us to understand who we are today. Rebel Yell was a term that represented the confederate army, so they changed things up to market to a larger consumer base. Maybe next time I'll have to make my sarcasm more evident!!! [1] The origin of the yell is uncertain. Lux Row Distillers states that the new bottle features an embossed rounded shoulder in addition to revised front and back labels. This whiskey is also known for its wheatiness, as it is made from the same Kentucky bourbon distillery as Rebel Yell, which produces some excellent wheated bourbon (Just Google the mashbill). Orion Giga Coaster Announced for Kings Island | 2020 Roller Coasters. Rebel Yell Has a Cool New Look and Two New Bourbons, Get the latest whiskey news and reviews to your inbox, recent news from Luxco, the brands owner, Whiskey Review: Watershed Barrel Strength Straight Rye Whiskey, Whiskey Review: Square 6 High Rye Whiskey, The Epicurean Adds Amarone Finish Edition To Wood Series Bottlings, Whiskey Review: Pursuit United Oak Collection Blended Straight Rye Whiskey, Whiskey Review: Redwood Empire Grizzly Beast Batch 2, Kentucky Derby Museums Secretariat Bourbon Box Set Available In A Lottery, Whiskey Review: Laws Whiskey House Cognac Cask Finished Bourbon Batch 2, Walsh Whiskey Releases The Irishman Vintage Cask 2023 Edition, Whiskey Review: Hard Truth Distilling Caramel Malt Sweet Mash Rye Whiskey, Midleton Very Rare Launches 2023 Irish Whiskey Vintage. Weller. Rebel Yell was a term coined for the battle cry of the confederate army. ago One is softer DonutBourbon 6 mo. The rebel yell has also been likened to the scream of a cougar. I cant imagine there are enough outraged people who will boycott a theme park because a ride changes names. The distillery was founded in 1888 and originally known as the Stitzel-Weller distillery. A new bottle extension for the Rebel Yell brand, Rebel Yell 100, is a wheated bourbon that has been specially distilled. QUELLERS QUARRY INCLUDE Rebel Yell, Blood Oath, David Nicholson, and Erzra Brooks Kentucky Straight Bourbons fromLuxcos distillery. Aaron joined the drinks industry in 2013. (Originally published in, This page was last edited on 10 February 2023, at 16:18. The entire Rebel Yell brand has been rebranded in conjunction with the release of Rebel Yell 100. While you can still find a bottle of Rebel around that price at major retail stores, youre more likely to pay about $18 for a 750ml at your local liquor store. McDonald, F., (1978), "The Ethnic Factor in Alabama History: A Neglected Dimension". As one soldier explained: "I always said if I ever went into a charge, I wouldn't holler! In 1984, the brand enjoyed nationwide distribution on the back of the Billy Idol song, which according to legend was about a rowdy night fueled by Rebel Yell Bourbon. We had a fantastic time but renaming an icon like this should be done with more concern for the memories of those who grew up with those icons. Christian: The nose on this 1969 Rebel Yell Kentucky Straight Bourbon Whiskey is significantly different than the previous two iterations we have tasted from Stitzel-Weller. So the arguments that this is another move to erase history arent accurate in my opinion. That's how we are supposed to do this right? In 2019 Rebel Yell began rebranding. Overall, Rebel Yell is an entirely expected Kentucky bourbon that lends itself better to throwing back than truly enjoying. The original Rebel Yell recipe was developed in 1849 at the Stitzel-Weller Distillery, where it would become one of the worlds most famous beverages. Then away to our left and rear some of Bragg's people set up 'the rebel yell'. Also, Kings Dominion had an Old Virginia area and cues that it was trying to include some connections to the state. [1] In 1935, a 90 year-old North Carolina veteran was recorded performing it.[3]. An approximation of the yell can be heard in the 1951 film The Red Badge of Courage, starring Audie Murphy. As I mentioned, this was a whiskey many of us grew up drinking in high school and college, likely before we were supposed to be drinking. Thats just awful. It has been made using only the purest Kentucky limestone-filtered water and new charred white oak barrels for aging. From the Lux Row website: "Aged in charred oak barrels . I was in the first graduating class of a new high school in the far south end of town. The finish, meanwhile, was eerily reminiscent of white dog, peppery, and again syrupy as it was on the nose. There are audio clips and film footage of veterans performing the yell many years later at Civil War veterans' reunions. Flanked by heavierglass bottles, premium cork closures andembossed labels, the new lineup will increaserelevance for younger audiences and createan opportunity to command a higher pricepoint. With temperatures rising and the sun showing its face more and more, this time of year is perfect for a wardrobe update, and it seems Rebel Yell has caught a case of spring fever. Yes, but the brand is now just Rebel Bourbon, the whiskey inside the bottle is still the same. McDonald, F., & McDonald, E.S., (1980), "The Ethnic Origins of the American People, 1790", McWhiney, Grady. 2023 Luxco, Inc. All Rights Reserved. Press J to jump to the feed. They considered the chances that someone would be upset by a name with ties to a Confederacy battle cry. The original time-honored Rebel Yell recipedates back to 1849, when it was invented atwhat would become the Stitzel-WellerDistillery. According to Lux Row Distillers, the new bottle includes an embossed rounded shoulder as well as new front and back labels. This drink is smooth, simple to drink, and it has a 100 percent proof that will keep you warm all night. To be truthful, this kinda pisses me off. The 35th Battalion of Virginia Cavalry, "White's Cavalry", were given the nom de guerre of "Comanches" for the way they sounded in battle. Rebel Yell Kentucky Straight Bourbon Whiskey has a retail price of about $16 for a 750mL bottle at 80-proof. Tasting Date/Vessel: March 12, 2022 - Neat in a Glencairn glass Nose. And since there is no statement of age, we know the whiskey is almost certainly four years old. Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture. Civil War soldiers, upon hearing the yell from afar, would quip that it was either "Jackson, or a rabbit", suggesting a similarity between the sound of the yell and a rabbit's scream. Weller & Sons until it merged with the Stitzel distillery company which was founded around 1872. I have been on Rebel Yell before and after the name change, and it is still the same fun ride.

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